Protecting surfing’s heritage by shaping traditional surfboards, always by hand.

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    Story

    George Waale Jr. has been riding waves in Newport Beach, California since the 1950’s. Back then George had a job sweeping floors and cleaning the shop of famed shaper, Joe Quigg. Learning his craft with one of the best educations in California, George had become a curator of traditional longboard shapes. It was always a passion project, combining his naturally smooth surfing with an intimate knowledge of the foam beneath his feet, perfect harmony.

    George Waale III was just a little grom when he showed an interest in his dad’s love of surfcraft. He would sit in his dad’s shaping room, watching him for hours, sometimes attempting to create his own boards out of discarded scraps. It was no mistake at the age of twenty, George Waale III would start shaping his own boards. His style of surfing was, and is today, deeply connected to the traditional style of decades past.

    Twenty years later both George’s regularly talk over foam about style and surfboards. What board for what wave, which board for which surfer and everything in between. Although George III is the workhorse for George Traditional Surfboards, George Jr. still comes in the bay and finishes most boards produced by the Waale collective.